In my work methodology, I look for a balance between creativity and strategic thinking, believing that a successful brand is built not only on a strong visual cues, but also on thoughtful market analysis, an understanding of existing trends and how to actually connect it with resonating emotions for people. I strive to blend a feeling and identity so it connects with right people, who genuinely find it meaningful for them.
For inquiries, please reach out:
liz.obadava@gmail.com
Art Direction
Brand Strategy
Brand Identity
Packaging
Product Design
UX
Copywriting
Website
Illustration
Photography